SOURCING 2 year ago


Turkey offers abundant opportunities in a wide variety of sectors, pulling ahead of the competition in terms of quality and value for money. It provides over 16.000 different products, a number which is constantly increasing through innovative and specific solutions. The capability to produce and export a variety of products makes Turkey the perfect supplier for all your demands in all stages of the supply chain.


Turkey benefits from favorable geographical and climatic conditions and is one of the leading agricultural countries in the world. However, the food industry still faces major challenges: dependence on food ingredients and the need for advanced processing equipment.


Turkey ranks 8th worldwide exporter, 1st European and 2nd in the world in production capacity of home appliance products. However, the sector must be ready to face the ever-increasing demand for more innovative and high-tech products such as connected and smart digital products.


With a population of more than 82 million, Turkey has to meet important needs in residential and infrastructure construction. The construction sector, which enjoys an average annual growth of 10%, has become one of the leading sector of the Turkish economy.


The medical devices market is expected to grow at an average annual rate of 6.7% over the 2016-2020 period. Local manufacturers are generally small and specialized in low value-added products leading the country to import more than 85% of its needs. Moreover, the construction of 31 new hospital centers suggests a significant need for medical devices.


The chemical industry faces two major challenges around the world: energy and raw materials. The Turkish chemical industry is essentially a market of import, and the country starts to structure this sector with petrochemical factories, the manufacture of intermediate products such as paint, varnish, synthetic fibers, fertilizers, sodium and boron but also the manufacture of end-use products such as soaps, detergents and cosmetics.


With an emerging middle class able to better heal itself, and as a leading destination for medical tourism, Turkey is undertaking major reforms including the construction of big hospitals. However, the country remains dependent on advanced medical devices and requires the expertise of foreign investors for the manufacture of 100% local drugs.


Turkey is now a manufacturer of defense equipment and materials. Today, 3 Turkish groups rank among the 100 largest global defense companies. Despite this autonomy, Turkey remains dependent on foreign expertise and know-how and uses the skills of international companies for technologies that it does not fully control the design.


The Turkish government has a strong will to develop the aerospace industry both civilian and military. Turkey is currently one of 20 countries in the world able to design its own satellites and independence is one of the major strategic objectives of Turkish space policy. The Turkish market remains very attractive for foreign equipment manufacturers with which agreements are regularly signed, including technology transfers contracts.


The country is one of the top 20 "emerging pharmaceutical markets" and is ranked as the 6th most important market in Europe and 16th worldwide. Turkey is now a Regional Shared Service Center location for the export pharmaceutical industry. However, dependence on imports remains strong: 3.5 billion USD of imports against 900 million USD of exports. The country wants to rebalance its trade balance by increasing its local value-added production and the development of biotechnology, biomaterials and biomedical equipment are at the center of Turkey's priorities.


24th in the world in terms of market size, the Turkish cosmetics sector has recorded strong annual progress for 7 years (AAGR of 14% since 2012) including 20% growth in 2018. It is estimated that the market will experience a growth of 15% in 2019. France, the leading supplier country to Turkey in 2017, benefits from a particular reputation in the sector.


The sector is today characterized by a high efficiency and competitiveness thanks to its compliance with international quality and safety standards. It is an international center of excellence for the automotive giants such as FORD, FIAT, DAIMLER, AVL SEGULA, RENAULT, TOYOTA and recently VOLKSWAGEN. Turkey currently has 12 active manufacturers and nearly 4.000 equipment manufacturers (including around 200 foreign investments). The country started now to develop its own brand of car 100% "Made in Turkey".


The Turkish railway sector presents significant opportunities in a country that aims to invest more than $ 40 billion by 2023. Targets include 31.000 km of railway lines as well as the development of intelligent transport systems and infrastructure. The opportunities are real.


Plastic is one of the youngest and fastest growing industries in Turkey. The country has 2.7% of the world's plastics production market share, making it the 2nd largest producer in Europe (after Germany) and 6th largest worldwide. However, Turkey remains strongly dependent on imports of plastic raw materials importing 85% of its needs.


Energy is Turkey's largest import item and the country has made huge investments in domestic and renewable resources over the years to reduce its dependence on overseas for electricity generation. Among renewable resources, Turkey mainly opts for hydro and wind power. Although less used for the moment, solar is considered the energy field of the future since Turkey offers significant solar potential.